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Street Food Vendor

We spoke to Bother Thai founder Andrew Chongsathien about how Yoello helped him to grow his team and serve a record number of customers with ease.

Processed 100 orders in 10 minutes
28% higher revenue per customer
⋆ Speed of service significantly increased
⋆ More staff on the books since using Yoello

BACKGROUND

Brother Thai are known for their award winning Thai street food which includes their famous sticky beef roti. They trade in various locations across their home town in Cardiff, as well as in key pop-up sites such as Harbourside Market, Bristol and Peddler, Sheffield.

Andrew turned to Yoello as a way to start serving customers more efficiently without the need to take face to face orders.
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"It's way more efficient not having customers standing in front of you, because you are literally dealing with the orders. They’re just going out so fast. We had 100 orders in 10 minutes - it isn’t a problem for us now, so sales are great." - Andrew.

SAFER AND MORE EFFICIENT TABLE SERVICE

The pandemic meant Andrew was no longer able to trade at his usual pop-up destinations across the UK or at their regular local spots. When the Depot reopened in Cardiff after the national lockdown, Brother Thai was invited to start trading there. With a reduced team, Yoello was vital to serve a high volume of customers with ease.

"Best thing about Yoello, its fluid, its fast, the orders come in, we don’t have to get to grips with technology because it instantly works. It’s just second nature." - Andrew.

Through Yoello they found themselves trading far higher volumes than they are able to using traditional service methods. On one occasion they reported 100 orders coming through Yoello in the space of 10 minutes. They were not only able to keep up with this pace thanks to the convenience of the platform, but these record sales meant they could look at bringing more staff back on the books once again.
"We’ve got loads more staff, so we’ve got more people on the books, that's really good, we’ve grown as a team. That is actually a really positive thing to come out of it, we really love that fact because a lot of people are worried about their jobs this time of year." - Andrew.

CONCLUSION

Brother Thai are now back to running various pop-ups across the South West and haven’t looked back since using Yoello. Praising the improved ease and efficiency for staff who can now concentrate on fulfilling orders and therefore boosting revenues. 

Thanks to Yoello they have been able to grow the team once again and have been able to process record numbers of orders during peak times with a 28% higher spend per head thanks to the ease of up-selling extra menu items.
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